The last decade has seen huge shifts in the world of health and wellness. From the explosion of all spectrums from plant-based diets, all meat diets, to the meditation boom and everything in between, including the CBD craze, self-care has reached a new level.
People are becoming more and more conscious of not only what they put in their bodies, but also what they put on them. America’s beauty industry is essentially unregulated. Netflix’s documentary series called “Broken” has an episode on make-up and the consequences of fake make up sold to everyone all across the world.
There are only 11 chemicals banned from personal care products in the US, while Europe has banned over 1,000. Many of these chemicals are known to cause chronic health problems. Your skin is your largest organ and absorbs almost anything you put on it. The only way to protect yourself is to be diligent about checking ingredients and choosing clean options.
The good news is that clean beauty, cosmetics and personal care products with safe, non-toxic ingredients, is blowing up and becoming the biggest trend in beauty.
CBD! Yes, it’s still on the list for this year!
Since the Farm Bill’s legalization of hemp in December 2018, the hemp CBD industry has skyrocketed. The global hemp market is projected to grow from $4.6 billion in 2019 to a whopping $26.6 billion by 2025 according to PR Newswire.
While legalization prompted an explosion of CBD brands onto the market, we predict that in 2020 we will see an emphasis on quality over quantity. Green Gorilla, RE: Botanicals, and a few other CBD brands takes the time to produce quality, organic CBD.
Many companies like this have complete control over the cultivation and manufacturing processes—from seed to shelf—to ensure that we deliver only the highest quality hemp CBD products available. To top it off, we perform independent third-party lab testing on all of our products for guaranteed purity and potency.
Not many CBD companies have USDA organic certified stamp on their products.
In the health and wellness world, one size does not fit all. Personalization is the future of health and wellness.
Every person has their own unique set of genetics, body chemistry, and lifestyle variables. Advancements in science and technology allow this personal data to be used to create healing protocols that are tailored to the individual, increasing effectiveness and decreasing unwanted side effects. And it doesn’t have to stop at medicine. This customizable philosophy can be applied to all manner of wellness practices, including diet, exercise, and stress management.
Companies like Get Roman, Care Of (customized vitamin subscription) are all seeking to provide customized wellness for consumers everywhere.
Let us know what you think a wellness trend will be for 2020 is!